Where the roots lead.
Wilder Roots is a family homestead at the start of becoming a real business. We are building it carefully and honestly, alongside our kids — so that everything that grows from here grows on solid ground.
A clip from the rack lives here.
Drop the file at public/story-keepsake.mp4.
Where it began.
Drop the mud-desk shot at public/story-mud-desk.jpg.
The first artifact of Wilder Roots wasn't a rack. It was a small chalkboard work table in the garden — our daughter's "mud-desk" — with the brand name written on it before anything was growing under our name yet. It's where the idea got serious without needing to be loud about it.
The actual rack arrived shortly after. The shelves got rinsed in the sink. The lights — pink and white, panels chosen carefully because we wanted the greens to actually look like food when photographed — went on a timer. The first seeds went into substrate that night. By the time the kids came down for breakfast the next morning, the business had a physical form.
That's how we want every piece of Wilder Roots to begin: an actual thing in the world before it becomes a thing on the website.
What we're growing toward.
Microgreens are the start because they're the right kind of hard: one rack covers it, every cycle teaches us something, and the quality supports honest pricing. They're a school dressed up as a product.
What comes after, we're being deliberate about. Sourdough, ginger tea, canned goods — each one earns its place by being something we've genuinely made well, not just something we could list for sale. If you've got a strong opinion about what you'd love to see, the form at the bottom of the homepage is for exactly that. We read every idea.
Further out, there's a book series. Watercolor-illustrated, kid-led, set in a garden that gets a little wilder every season. We're not writing them yet. We're living them.
Why the kids are in the room.
The deeper reason Wilder Roots exists is that we want our kids to grow up around a small business. Not as a chore — as something they're inside of. They'll see what it takes to keep one shelf alive. They'll watch us screw up the timer and learn what happens. They'll do the harvest. They'll pack the boxes. They'll pick the names.
One day they'll be the ones explaining all this to someone new. That's the plan.
Family
Built with the kids, for the kind of life we want them to remember.
Land
Soil first. Small batches. Nothing rushed and nothing wasted.
Craft
Made honestly, sold transparently, improved every cycle.
And the tech part.
We're builders by day. Wilder Roots is the place where the homestead and the studio meet: a clean, fast site, real CMS, and eventually a small set of tools that we'll use on our own rack first. Homestead first. Tech only where it makes the homestead better.
What would you love to see grow here?
We might grow into other things over time — but only the ones we can do well. If there's something a homestead like ours could make that would matter to you, tell us. We'll keep your idea in mind and write back when we revisit it.